Meridian service reframing
A service-led restructuring that made the offer easier to understand and easier to extend.
Atlas
• 2026
Atlas platform redesign
A platform redesign that aligned product positioning, case-study storytelling, and implementation patterns.
This project focused on reducing friction between content, design, and implementation. The site had grown in ways that made new pages slow to launch and difficult to keep aligned.
The work combined content modelling, design direction, and front-end decisions so the team could move faster without the site feeling improvised.
Deliverables
- Service audit
- Page templates
- Front-end system
Outcomes
- Clearer messaging hierarchy across product pages
- Faster internal publishing with reusable templates
- Stronger continuity between marketing and product narratives
The new structure gave us a site the team could keep moving without losing coherence.
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North Harbour campaign framework
A campaign framework designed to support rapid launch cycles without breaking layout consistency.