Atlas platform redesign
A platform redesign that aligned product positioning, case-study storytelling, and implementation patterns.
Meridian service reframing
A service-led restructuring that made the offer easier to understand and easier to extend.
The core problem was not visual. The problem was that the site did not explain the offer in a way that matched how the business actually worked.
By rebuilding the information structure around real services and real proof, the site became easier to navigate and easier to maintain.
Deliverables
- Service positioning
- Navigation review
- Case-study templates
Outcomes
- Simpler path from homepage to service detail
- Less duplicated content across key pages
We stopped explaining the same thing five different ways.
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North Harbour campaign framework
A campaign framework designed to support rapid launch cycles without breaking layout consistency.